Friday, 8 May 2009
Double page spread
I have completed my double page spread for my magazine 'Shred'. The main image is of my band 'New Threshold' . I edited the main picture of us on photoshop to change the back ground to a dark forest. This is a lot better suited to the heavy metal genre stereotype than the original background which was in a toilet cubicle! I then chose a suitable font for the band title and added the text to the pages. I wrote the interview based on lamb of god and down interviews in metal hammer magazine and also on my band own personal views in particular. Lamb of god and Down are famous heavy metal bands . I used pull quotes on the interesting parts of the text in a yellow copperplate gothic font which was larger than the other text. The house style of red was carried on in the double page spread for the questions.
Final Contents Page
I have completed my contents page for Shred magazine. The house style has been continued throughout using stereotypical colours such as red and black which associate with heavy metal. All the pictures i took for it are of my friends in my band or other bands or photos from the past that were suitable for the product. The basic layout and certain topics contained within my contents page are loosely based on a few Metal Hammer magazines that i studied. The language used in the text relates to the heavy metal readers because it is 'raw' and in your face like tyhe music itself. There is also a certain witty undertone that i picked up on contained in the text , especially in the editors section and i tried to imitate this within my contents page.
The biggest picture on the contents is of the band New Threshold which links to the main cover image. This is so the audience know what the main article is and that it is most important. The main articles are the ones that are anchored to pictures and the other articles are split into two sections: Every month and this month.
The biggest picture on the contents is of the band New Threshold which links to the main cover image. This is so the audience know what the main article is and that it is most important. The main articles are the ones that are anchored to pictures and the other articles are split into two sections: Every month and this month.
This is my final front cover for my heavy metal magazine 'SHRED'. I have used certain generic elements to create a look that is suitable for a mainstream audience of heavy music listeners. These include: The connotations that the main image of eddy gives, his angry expression and pointed finger, bald head, plug ear piercing and the flying v guitar. These things are all associated with heavy metal.
The house style that i have used is bold , metallic fonts for the headings and masthead and a bold , red , copperplate gothic font which rumns throughout the pages. Other stereotypically 'metal' elements are the smaller pictures of people with long hair playing instruments, the flames at the bottom of the page and the yellow 'warning' logo in the top left hand corner.
IPC & BAUER
Research into the Music Magazine Industry
Before starting to produce my magazine I carried out some research on music magazines. I wanted to find out which music magazines are the most successful, their main sub-genres, their methods of production, which companies dominate the market, how much they cost to produce and also what audiences they cater for. The two main companies that dominate the UK market are German multinational cross media company Bauer (which is an independent company) and IPC Media which is part of the American Time Warner Conglomerate.
I started by researching the company Bauer who own music magazines Kerrang, Mojo and Q. The sub-genres of the magazines owned by Bauer are Rock & Alternative, Pop & Blues and Punk. I also wanted to find out the price of each magazine so I searched on www.ukaop.org.uk. Kerrang is priced at £2.20, Q is £3.90 and Mojo is £4.30.
Before starting to produce my magazine I carried out some research on music magazines. I wanted to find out which music magazines are the most successful, their main sub-genres, their methods of production, which companies dominate the market, how much they cost to produce and also what audiences they cater for. The two main companies that dominate the UK market are German multinational cross media company Bauer (which is an independent company) and IPC Media which is part of the American Time Warner Conglomerate.
I started by researching the company Bauer who own music magazines Kerrang, Mojo and Q. The sub-genres of the magazines owned by Bauer are Rock & Alternative, Pop & Blues and Punk. I also wanted to find out the price of each magazine so I searched on www.ukaop.org.uk. Kerrang is priced at £2.20, Q is £3.90 and Mojo is £4.30.
Above are some samples of the magazines made by Bauer. The front covers have pictures of iconic groups/ people within the genre of the magazine such as Bob Dylan on Mojo, The Red Hot Chilli Peppers on Q and Satyricon on Kerrang. Bauer cater for main stream audiences, due to the wide target audience. The above magazines cater for a mainstream audience aged 16-24. The reason they cater for a mainstream audience is due to the size of the target market they need to reach and they are sold in many different countries around the world. Bauer uses the process of synergy to distribute their products by offering services other than the magazines in order to raise awareness of their products. These include radio stations for both Kerrang and Q as well as music channels on T.V which helps to raise awareness off the products.
The second company I looked at was IPC Media who own the music magazines NME, Uncut and Guitar and Bass. The sub-genres of the magazines are: contemporary, Rock and Film, and Guitar and Bass music. NME costs £2.20 and is a weekly magazine, Guitar and Bass costs £3.95 and is available monthly and Uncut is also monthly at a price of £4.30.
IPC Media is a leading UK consumer magazine publisher. Almost two thirds of British women and over 44% of U.K men read an IPC magazine. That’s over 26 million people in the U.K.
IPC media use a diverse print and digital portfolio that appeals to a widespread audience. IPC publish 80 magazines, these include: What's on TV, Pick Me Up, NME, Woman, Now, Marie Claire, In Style, Woman & Home, Ideal Home, Nuts, Wallpaper, Country Life, The Field, Rugby World, Practical Boat Owner and Look which is their latest high street fashion and celebrity weekly magazine. Online digital properties include NME.com, the third largest commercial music website in the UK and housetohome.co.uk, the UK's first homes portal. IPCs’ brands are at the heart of UK's cultural life.
The main sub genres of IPC magazines are T.V, home, mens’ lifestyle and entertainment, womens’ magazines and also garden and leisure. The cost for these main magazines ranges from around 90 pence to about £4.20.
IPC cater for a large mainstream audience. I think the socio demographic categories for these magazines is between C1 and D. They are aimed at an audience of mid to lower class people.
NME is the longest published weekly music magazine in the world.
The magazines produced by IPC Media use the process of synergy to advertise and promote their products in a variety of ways. These techniques include: Magazine websites
The second company I looked at was IPC Media who own the music magazines NME, Uncut and Guitar and Bass. The sub-genres of the magazines are: contemporary, Rock and Film, and Guitar and Bass music. NME costs £2.20 and is a weekly magazine, Guitar and Bass costs £3.95 and is available monthly and Uncut is also monthly at a price of £4.30.
IPC Media is a leading UK consumer magazine publisher. Almost two thirds of British women and over 44% of U.K men read an IPC magazine. That’s over 26 million people in the U.K.
IPC media use a diverse print and digital portfolio that appeals to a widespread audience. IPC publish 80 magazines, these include: What's on TV, Pick Me Up, NME, Woman, Now, Marie Claire, In Style, Woman & Home, Ideal Home, Nuts, Wallpaper, Country Life, The Field, Rugby World, Practical Boat Owner and Look which is their latest high street fashion and celebrity weekly magazine. Online digital properties include NME.com, the third largest commercial music website in the UK and housetohome.co.uk, the UK's first homes portal. IPCs’ brands are at the heart of UK's cultural life.
The main sub genres of IPC magazines are T.V, home, mens’ lifestyle and entertainment, womens’ magazines and also garden and leisure. The cost for these main magazines ranges from around 90 pence to about £4.20.
IPC cater for a large mainstream audience. I think the socio demographic categories for these magazines is between C1 and D. They are aimed at an audience of mid to lower class people.
NME is the longest published weekly music magazine in the world.
The magazines produced by IPC Media use the process of synergy to advertise and promote their products in a variety of ways. These techniques include: Magazine websites
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