Before starting to produce my magazine I carried out some research on music magazines. I wanted to find out which music magazines are the most successful, their main sub-genres, their methods of production, which companies dominate the market, how much they cost to produce and also what audiences they cater for. The two main companies that dominate the UK market are German multinational cross media company Bauer (which is an independent company) and IPC Media which is part of the American Time Warner Conglomerate.
I started by researching the company Bauer who own music magazines Kerrang, Mojo and Q. The sub-genres of the magazines owned by Bauer are Rock & Alternative, Pop & Blues and Punk. I also wanted to find out the price of each magazine so I searched on www.ukaop.org.uk. Kerrang is priced at £2.20, Q is £3.90 and Mojo is £4.30.
Above are some samples of the magazines made by Bauer. The front covers have pictures of iconic groups/ people within the genre of the magazine such as Bob Dylan on Mojo, The Red Hot Chilli Peppers on Q and Satyricon on Kerrang. Bauer cater for main stream audiences, due to the wide target audience. The above magazines cater for a mainstream audience aged 16-24. The reason they cater for a mainstream audience is due to the size of the target market they need to reach and they are sold in many different countries around the world. Bauer uses the process of synergy to distribute their products by offering services other than the magazines in order to raise awareness of their products. These include radio stations for both Kerrang and Q as well as music channels on T.V which helps to raise awareness off the products.
The second company I looked at was IPC Media who own the music magazines NME, Uncut and Guitar and Bass. The sub-genres of the magazines are: contemporary, Rock and Film, and Guitar and Bass music. NME costs £2.20 and is a weekly magazine, Guitar and Bass costs £3.95 and is available monthly and Uncut is also monthly at a price of £4.30.
IPC Media is a leading UK consumer magazine publisher. Almost two thirds of British women and over 44% of U.K men read an IPC magazine. That’s over 26 million people in the U.K.
IPC media use a diverse print and digital portfolio that appeals to a widespread audience. IPC publish 80 magazines, these include: What's on TV, Pick Me Up, NME, Woman, Now, Marie Claire, In Style, Woman & Home, Ideal Home, Nuts, Wallpaper, Country Life, The Field, Rugby World, Practical Boat Owner and Look which is their latest high street fashion and celebrity weekly magazine. Online digital properties include NME.com, the third largest commercial music website in the UK and housetohome.co.uk, the UK's first homes portal. IPCs’ brands are at the heart of UK's cultural life.
The main sub genres of IPC magazines are T.V, home, mens’ lifestyle and entertainment, womens’ magazines and also garden and leisure. The cost for these main magazines ranges from around 90 pence to about £4.20.
IPC cater for a large mainstream audience. I think the socio demographic categories for these magazines is between C1 and D. They are aimed at an audience of mid to lower class people.
NME is the longest published weekly music magazine in the world.
The magazines produced by IPC Media use the process of synergy to advertise and promote their products in a variety of ways. These techniques include: Magazine websites
The second company I looked at was IPC Media who own the music magazines NME, Uncut and Guitar and Bass. The sub-genres of the magazines are: contemporary, Rock and Film, and Guitar and Bass music. NME costs £2.20 and is a weekly magazine, Guitar and Bass costs £3.95 and is available monthly and Uncut is also monthly at a price of £4.30.
IPC Media is a leading UK consumer magazine publisher. Almost two thirds of British women and over 44% of U.K men read an IPC magazine. That’s over 26 million people in the U.K.
IPC media use a diverse print and digital portfolio that appeals to a widespread audience. IPC publish 80 magazines, these include: What's on TV, Pick Me Up, NME, Woman, Now, Marie Claire, In Style, Woman & Home, Ideal Home, Nuts, Wallpaper, Country Life, The Field, Rugby World, Practical Boat Owner and Look which is their latest high street fashion and celebrity weekly magazine. Online digital properties include NME.com, the third largest commercial music website in the UK and housetohome.co.uk, the UK's first homes portal. IPCs’ brands are at the heart of UK's cultural life.
The main sub genres of IPC magazines are T.V, home, mens’ lifestyle and entertainment, womens’ magazines and also garden and leisure. The cost for these main magazines ranges from around 90 pence to about £4.20.
IPC cater for a large mainstream audience. I think the socio demographic categories for these magazines is between C1 and D. They are aimed at an audience of mid to lower class people.
NME is the longest published weekly music magazine in the world.
The magazines produced by IPC Media use the process of synergy to advertise and promote their products in a variety of ways. These techniques include: Magazine websites
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