This is our final ancillary task of the poster, the poster is comprised of a main image of Craig the presenter on the ground in a position in which he appears to be dead or posessed. This gives the viewer connotations of evil, paranormal activity. The green, night-vision effect also helps to create our preferred representation of the paranormal. We made the advert on Photoshop, and conforming to all the rules and generic conventions of a newspaper advertisement for a documentary. The 'Ghost Nutters' logo is in a very gothic font style which is stereotypica of old haunted areas and other paranormal things. It is in white so that it stands out from the other writing and it is also larger so that it is the firstthing to grab the readers attention. The most important parts are the parts which tell the reader which channel the program will be on, what date and what time.